We are pleased to announce that our Corporate Social Responsibility (CSR) focused campaign for Lumos Nigeria has won the Sabre Awards Africa 2021, an internationally coveted prize in Public Relations.
We have now won back-to-back Sabre Awards in two years, having secured double Sabre Diamonds in our debut participation in 2020 with the gripping teaser brand activation for Leadway Assurance #SeeFinish, and #Gokada2.0, a strategic crisis management campaign for Gokada.
This year’s recognition is for the 2020 CSR campaign for Lumos Nigeria, an international renewable brand, tagged ‘Touching Lives Through A Determined School Child – Dele Fathia’. The entry came tops in the Sabre Awards Corporate Social Responsibility category, which featured competitive entries from Kenya’s Oxygène Marketing Communication; Nigeria’s Integrated Indigo; Mauritious’ Circus! Advertising and international agency, Burson Cohn & Wolfe for Centenary Bank of Uganda.
In addition, our 2021 winning entry has been shortlisted for the grand Platinum Sabre Award to be announced during the award ceremony on May 27, 2021. Other nominees include Kazi Mtaani — State Department for Housing and Urban Development with Oxygène Marketing Communications; Project Fabric Campaign against the ban of second-hand clothes — Mitumba Association of Kenya with Hill+Knowlton Strategies Kenya; Rebuilding Stakeholders’ Trust in Kenya Airways — Kenya Airways with Edelman Africa and Shoprite Group Corporate Image — The Shoprite Group Communications Team.To further crown this year’s recognitions, our two other entries received ‘CERTIFICATES OF EXCELLENCE’ in their respective categories. The campaign, ‘How Rugged Is Your Jeep?’, an internal communications campaign for Old Mutual Nigeria, was recognised under the Employee Communications category. The ’50 Shades of Happiness’ campaign for Leadway Assurance got a certificate of excellence under the Financial & Professional Services category.
Commenting on the award, our Chief Executive Officer, Odion Aleobua, said the award is a reward for the team’s burning quest to dominate the African Public Relations space. “This is our third Sabre win in two years, an indication of the superior and strategic ideas the young team at the agency spurn on a regular basis in their mission to take over Africa’s PR play,” he said.
He continued that: “We have envisioned an African dominance, and this only sets us in the right direction to continue to provide insight-driven winning solutions to our numerous clients. It is even more satisfying that our recognitions are for diverse campaigns in crisis management, corporate social responsibility, brand activation, financial PR and internal communication, a testament to the agency’s range in providing cutting edge 360 boutique services for our variegated clientele base.”