PR lessons and
inspiration can be drawn from different everyday experiences even from the
least expected experiences. Here are the 3 lessons we learned from Lewis
Hamilton’s win at the Brazilian Grand Prix 2021.
1. Seizing
the right opportunity:
Many
campaigns are dead on arrival if not strategically planned and timed. Hamilton
started from the 10th position at the Brazilian Grand Prix but perfectly timed
all his overtakes during the race until the scene with Max Verstappen happened
at lap 48.
2.
Innovation is key:
Verstappen
forced Hamilton out of the tracks at Lap 48, but he eventually overtook
Verstappen at lap 58 using a more innovative approach of staying on
Verstappen’s tail before a quick overtake. There is a need for brands to
continually innovate to achieve not only different but stellar results.
3. Turn
around a low point situation:
The
backstory for Hamilton's win was his starting from the 20th position in the
qualifiers and at 10th position in the main race. This made his win even more
scintillating. He completely turned around very odds against him as we did
for Gokada
in 2019.
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your brand create positive narratives for affinity build. Get in touch with us
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3 PR Lessons from Lewis Hamilton's Win at Brazil GP 2021
Categories: MODION
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